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BEAJ Brings “Drama Gems from Japan” Back to ATF Market

The Broadcast Program Export Association of Japan (BEAJ) is once again hosting the promotional event “DRAMA GEMS FROM JAPAN” at ATF market, in Singapore. The event is taking place on Wednesday, December 4, following its successful debut last year. This year, 10 companies—Nippon TV, TV Asahi, TBS Television, TV Tokyo, Fuji TV, Yomiuri Telecasting Corporation, ABC Frontier, Kansai TV, Chukyo TV, and Tokai TV—will showcase drama titles with the aim of licensing them to overseas markets.

Each year, ATF attracts over 4,500 participants from around 60 countries, creating a lively platform for entertainment content trading. Held on ATF’s opening day, this event is a prime opportunity to promote both completed dramas and scripted formats. The session features Michelle Lin of K7 Media as moderator. After screening trailers of the featured titles, the moderator introduces each work’s key selling points. Additionally, for two selected titles, production representatives and international sales personnel appears on stage to further delve into their unique appeal. Participating companies aim to leverage this event to drive negotiations and secure licensing agreements.

Event Details

Wednesday, December 4, 2024, 16:00–17:00 (local time, tentative)

ATF Main Stage (Marina Bay Sands)

Organizer: Broadcast Program Export Association of Japan (BEAJ)

Drama Titles to Be Showcased

Nippon TV:  “Secret Makeover”  (『マル秘の密子さん』)

TV Asahi:  “THE TRAVELNURSE”  (『ザ・トラベルナース』)

TBS Television:  “Eye Love You”  (『Eye Love You』)

TV Tokyo:  “Until I Destroyed My Husband’s Other Family”  (『夫の家庭を壊すまで』)

Fuji TV:  “Where Does the Sea Begin”  (『海のはじまり』)

Yomiuri Telecasting Corporation:  “Octo: Mind Investigator Akari Shinno Season 2”    (『オクトー 感情捜査官 心野朱梨 Season 2』)

ABC Frontier:  “Miss Target”  (『ミス・ターゲット』)

Kansai TV:  “Monster”  (『モンスター』)

Chukyo TV:  “Unsung Culinary Delights”  (『こんなところで裏切り飯』)

Tokai TV:  “The Hidden Heroes”  (『バントマン』)

See the website for more details:

https://www.japan-programcatalog.com/en/events/atf2024

【Additional Information】

(*) Scripted Format:

Unlike completed programs, “format sales” refer to the packaging and sale of program concepts and production know-how. Formats for entertainment shows are typically referred to as Unscripted Formats (unscripted), while formats for dramas (remakes) are called Scripted Formats (scripted).

【Contact Information】

Broadcast Program Export Association of Japan (BEAJ)

Contact: Ichiki / Sugiyama

Email: contact@beaj.jp

Phone: +81-3-5577-6511