During MIP London 2025, Broadcast Program Export Association of Japan (BEAJ) along to Ministry of Internal Affairs and Communications (MIC) is set to host a deep dive into the country’s expanding entertainment industry with the sessions “Fresh TV Japan” and “The Japan Effect: The Rising Global Influence”. Taking place on Tuesday, February 25, at the Turing Theatre, these special sessions explore the factors driving the success of Japanese intellectual property worldwide and the evolving landscape of co-production opportunities.
Fresh TV Japan: a showcase of innovation
The event will kick off with “Fresh TV Japan”, presented by Virginia Mouseler, CEO of The Wit. The executive, known for her widely respected “Fresh TV” presentations at MIPCOM, provides an exclusive look at the latest and most promising Japanese entertainment formats.
The Japan effect: a global discussion
Following the showcase, the panel discussion «The Japan Effect: IP Influences, Expansion, International Alliances, and Co-Production Opportunities» brings together key figures from Japan’s media landscape. Representatives from leading broadcasters, studios, and content incubators will share insights into the industry’s international trajectory.
Among the featured speakers are:
- Nami Komo – Associate Manager, Content Management Division, ABC Frontier / Asahi Television Broadcasting Corporation (ABC)
- Shin Yasuda – Senior Producer, International Co-Production, Japan Broadcasting Corporation (NHK)
- Fumi Nishibashi – Manager, Marketing & International Business, The Seven / Tokyo Broadcasting System Television (TBS)
The discussion covers IP expansion, co-production benefits and challenges, and the outlook for the next five years. Panelists provides insights into the strategies required for international success, with a focus on the role of music entertainment formats, scripted series, and factual content in driving global interest.
