BEAJ is presenting its anticipated Japanese Format Showcase, Treasure Box Japan, on Monday, October 12, marking the opening day of MIPCOM Cannes. The 2026 edition is introducing ten brand-new unscripted formats from Japan’s leading broadcasters, aiming to capture the attention of the global television market with a thoroughly modernized presentation style.
Virginia Mouseler, CEO of The WIT, repeats as the moderator, guiding discussions with panelists Tim Crescenti, CEO of Small World, and Vasha Wallace, a prominent international format consultant and former executive vice president at Fremantle. British media personality Andrew Eborn acts as the audience host for in-studio announcements.
The showcase features fresh unscripted concepts from a powerful lineup of major networks, including Nippon TV, Yomiuri TV, Chukyo TV Broadcasting, TV Asahi, Asahi Television Broadcasting Corporation, TBS Television, MBS, TV Tokyo, Fuji Television, and Kansai Television.
Among the specific titles slated for their global debut are Nippon TV’s Ultra Mission, Fuji Television’s Tri Tag, TV Tokyo’s Charge Me Up!, Kansai Television’s Panic Wheel, Chukyo TV Broadcasting’s Save Money, and TBS Television’s Fort Frens.
Also, Makito Sugiyama, Executive Director of BEAJ and Executive Producer of Treasure Box Japan 2026, is joining the expert panel to provide insights directly from the Japanese export sector.
‘By bringing Japan’s newest formats together and unveiling them to the international industry on the opening day of MIPCOM, we want to expand the business opportunities for each title and help spark the next global hit to originate in Japan’, Sugiyama states regarding the market strategy.
