Buendía Estudio shows a great present in the Ibero-American content business: it adds more titles in Spain while it continues to expand towards the Americas, adding new business models.
‘Everything we are announcing this year is has been created during the years of confinement on the pandemic. We have not stopped and we continue to work with more young talent. Contributing our role and study experience but without losing the essence of fresh and innovative ideas’.
The ones that speaks is Sonia Martínez, editorial director of Buendía Estudios, interviewed by Prensario during Iberseries & Platino Industria: ‘Spain is in a great moment at a local and international level. As soon as we launch a title, we don’t waste time and we already advance to the other. We have content created ad hoc for the platforms, while our creative team continues to generate ideas that we present to clients’, she added.
Ignacio Corrales, managing director of the study, commented: ‘There is a lot of demand in a mature market where we see that the platforms are already established and now, they are looking for ways to be profitable. They are more open to different financing models, but they continue to ask for exclusivity, prioritizing investments. Investing in content is risky, and we are willing to do it. We are very committed to working with young talent, and while they bring freshness, we bring experience’.
Martínez was consulted about what the trends are, she considered that the focus is not on what is trendy, but on talent, authors, gender and the look. ‘Comedy is a genre on the rise, although it is more difficult for it to travel, and that is why we seek to generate it from another angle, focused on the characters; we like premium melodrama, and it is always a good north. And lastly, the thriller, which never dies but we want to tell it differently, change its dimension and attributes,’ she added.
As for formats, she stressed that she feels ‘very comfortable’ with limited series. The audience has become accustomed to this format and prefers it. ‘We continue to explore alternatives, looking for new partners and always putting the emphasis on content’, she added.
Buendía announced two projects at Iberseries & Platino Industria: La Pasión Turca for Atresmedia TV and El Ángel Perdido, which is part of the agreement with Universal International Studios. In addition, Camilo Superstar, the 4-episode Camilo Sesto biopic, and Déjate Ver o La Unidad 3. ‘We are growing in America, where business models are not as closed as they are here. The possibilities there are endless, and we want to build more alliances especially in established markets such as Argentina, very mature, Chile, the most promising, and Mexico, which is a whirlwind’, concluded Martínez.
Corrales concluded on Latin America: ‘We see three advantages of working with them: first, an enriched creative community. Second, new views and narratives. And third, a broad market. It is undoubtedly a challenge because we do not want to export Spanish content to Mexico. But to create local, Latin stories, that can always fly to the world with the Buendía lable’.
