RX FRANCE has announced the launch of MIP LONDON, a new industry market and networking event set to take place 24-27 February 2025, with a pre-opening on Sunday 23 February. MIPTV will end its run with this 61st edition in 2024,including more than 130 exhibitors joining producers and distributors from 76 countries.
The inaugural MIP LONDON will take place the same week as the 2025 London TV Screenings and is conceived as complementary to the existing annual gathering. MIP LONDON will convene centrally at the Savoy Hotel and IET London: Savoy Place adjacent venues in London’s West-End. The multi-genre market has been shaped through industry feedback to satisfy the growing need for versatile meeting and screening solutions in line with the increased demand for international companies to connect with buyers in London each February.
MIP LONDON aims to consolidate an already-busy global TV events calendar and differs in format to MIPTV. The focus is not on exhibiting but rather on providing international companies looking to have a presence in London with tailored, scalable options to showcase and network in one convenient spot. MIP LONDON will have a comprehensive invitation program that gives free access to qualified buyers.
‘The creation of MIP LONDON is a direct result of clear and evidenced market factors’, said Lucy Smith, Entertainment Division Director, RX France. ‘There is a continued appetite for a global content market in the first half of the year. MIP LONDON will not only alleviate a busy events calendar but will provide an additional entry point for international companies to gather in London at the same time’.
‘MIPTV was established in Cannes over six decades ago and is intrinsically linked to the city’, added Smith. ‘It was never a case of simply re-locating it but we have to acknowledge the transformation in the market. MIPTV will bow out in April and we intend to stage a memorable final edition. Following this, all our energies on the Croisette will be focused on MIPCOM CANNES and our mission to deliver the mother of all entertainment markets in partnership with the city’.
MIPCOM CANNES, the flagship global market for the TV industry, will stage its 40th anniversary edition 21-24 October 2024 in Cannes.
