Caracol Televisión is living one of its best moments in production with El Rey, Vicente Fernández, which the company entered in a ‘new stage’ with its arrival as producers in the Mexican market.
In interview with Prensario, Lisette Osorio, Vice President of International Sales, highlights 2022 for the company and for its distribution and production area.
‘Make the story of the icon Vicente Fernández was a great achievement, because we showed that producers have no borders, that good content travels to many places, and that our creative capacity goes beyond our territory. Every day, we are closer to our goal of being the most important brand of Spanish-language content in the world’, says Osorio.
The executive, who is attending MIPCOM 2022, describes two relevant trends in the content market: ‘One of these refers to the great demand for bringing to audiences the stories of local icons that have had a global impact, as has been the case of El Rey, Vicente Fernández, and Canto para No Llorar, Arelys Henao, whose protagonists have become voices that have transcended’.
Another trend that Osorio describes is that their catalog of classics has found new audiences with the appearance of new platforms: ‘The Bronx, Vecinos and La Ronca de Oro, are having a new life and have been successful in their platform premieres this year’.
As for recent sales, the executive commented on the Bulgarian adaptation of its original format The Challenge, which debuted last September on Nova. The show led on its time slot with a share of 36.5, 10 points higher as its direct competition.
Regarding El Rey, Vicente Fernández, the executive it named it as one of the highlights on its international slate. The bioseries were watched by more than 9 million viewers on its premiere, staying on the prime time in Colombia.
About prospects for the coming months, Osorio says that their current focus are keeping with the international rollout of their content production: ‘We want to generate new business models and partnerships, to deliver the best content to our clients and to generate a market differentiation and to get success on different exhibition screens’.
