The distribution of television content has become increasingly complex and multifaceted. The traditional linear TV channels are still an essential part of the media mix, generating more revenue for content owners than ad-funded streaming services,…
Central European OTT platforms are witnessing a period of remarkable growth and transformation. These homegrown services have redefined their interfaces, strategies, and business models to capture the attention of new users. This dynamic shift is…
The month of Ramadan 2024 marked a significant transformation in the media and entertainment landscape across the Middle East and other regions with Muslim communities. The period was characterized by a notable increase in media…
In recent months, several streaming giants have rolled out their first Ad-Supported Subscription plans in Europe. Netflix was a pioneer in November 2022 by launching its first ad-supported plan in the United Kingdom. A year…
For several years, the advertising market has been in a constant state of flux. Despite sensitivity to economic uncertainty, with rising inflation in operating costs and recession, international advertising faced 2023 with optimism. Marketing lost…
This is a very special month for the content industry and for Prensario. For the first time, there are six good European events that we cover in person with print copies, the same edition for…
This is a very special moment for the content business, where the central markets —USA and Western Europe— have strong budget and structure reductions mainly due to the OTT production bubble crisis + the broadcasters’…
The powerful audiovisual industry in Europe continues to take advantage of the enormous tax incentives that countries offer to attract dynamism in local investments. These incentives seek to promote economic and cultural development through the…
