Run under MRTV’s Multiplex Playouts System based in Yangon, Myanmar, Channel K is a Burmese digital Free-to-Air TV channel launched in 2019 by KMA Telemedia Holding Limited. It operates under an advertising business model to finance its program schedule, which is made up of 100% content from an educational perspective for the whole family.
The signal was one of the five tender winners (along to DVB, Mizzima Media Group, Fortune TV and My TV) which were selected by the government in 2018 to broadcast digital free-to-air content and leaders of those organizations said they would vie for market share to ensure long-term viability as the country’s private broadcast space sees an unprecedented opening up in the months and years to come.
Channel K offers educational content for the whole family and free access to all, from any medium, commented Soe Thu Ra, Chief Operating Officer, who commented that the signal is available in linear, as well as digital.
The executive highlighted that since the start of the pandemic, they have focused on entertainment content, highlighting local content in genres such as drama, news and entertainment: ‘Like all media companies, Covid-19 affected us, but In turn, it did not increase with greater digital consumption. That is why we build our content based on empathy with our audience. We also redoubled our commitment to educational content, focusing on prevention content and to keep the little ones informed, as well as more entertainment content for the older ones’, said the executive.
Channel K is headquartered in Yangon. It reaches across all 15 states of Myanmar on linear TV and is also available on social media and an OTT app. Its content grid it targets the whole of Myanmar in general, and the critical ages of 18 to 38 in particular.
‘Channel K has four main pillars of programming: Business, Movies, Music and Culture. The channel is also home to some of the biggest names in the entertainment industry. Its brand ambassadors include the biggest hip hop star, Sai Sai Kham Leng, Myanmar pop queen Ni Ni Khin Zaw, rock queen Phyu Phyu Kyaw Thein, Cultural icon Phoe Chit , Movie star Pyae Ti Oo and big screen actress Soe Pyae Thazin’, pointed Soe Thu Ra.
The signal, which today can be accessed through its website, is in full development of its OTT, with which it will seek to reinforce the monetization of its content and thus be able to reach larger audiences in the Myanmar market, the which will have Ad-supported as its business model. ‘We carefully work on each of our strategies, always thinking about the quality of content we generate, but above all taking care of and improving our business model’, the exec added.
