Leading entertainment company CJ ENM presents at MIPCOM its karaoke survival program fortmat, King of Karaoke: VS. The show is set to premiere on October 20th on the CJ ENM-owned music channel Mnet.
‘Mnet has pushed the boundaries of creativity to bring forth this grand karaoke showdown, featuring a diverse array of participants from across the country, all vying for the coveted 100 million won prize’, assured from company.
«Karaoke», which is “Noraebang” in Korean, is a culture and form of entertainment Koreans of all ages and gender enjoy together. It is a deeply rooted part of Korean culture. With this beloved concept of «karaoke» at its core, contestants from various backgrounds and professions, including doctors, models, accountants, prison guards, lawyers, and more, come together to compete. Among them, only 100 contestants will vie for the title of the ultimate winner in this music survival show, promising great entertainment for viewers who can sing along to their favorite tunes.
What also sets this show apart is its star-studded lineup of celebrity panelists, including K-pop legends like 2PM’s Wooyoung, BTOB’s Seo Eun-kwang, vocalist Soyou, Roy Kim, and popular boy band DAY6’s Young K, among others.
Sehee Jang, Head of Global Marketing at CJ ENM expressed her excitement about the launch of this new program: ‘King of Karaoke: VS is a fresh new addition to CJ ENM’s entertainment lineup. It deviates from the traditional singing audition and survival show formats, offering a unique blend of excitement and entertainment that is sure to captivate a wide audience’.
Meanwhile, CJ ENM owns Mnet, a flagship music channel dedicated to producing original formats, discovering talented artists, and sparking new music trends worldwide. Notably, its iconic show, I Can See Your Voice, has been licensed in 28 different countries, spanning from the U.S., the UK, Germany, Israel, Thailand, and beyond. In addition, Mnet proudly hosts KCON, the world’s largest fan celebration of Korean culture and music, as well as MAMA, the world’s No.1 K-POP Awards.
In addition, the company recently launched the second season of Street Woman Fighter, the K-pop dance competition show in Korea which first season has brought a sensation nationwide and is creating an unprecedented global sensation.
Just in YouTube, the show recorded over 300 million accumulated viewership.
Street Woman Fighter (SWF), first launched in 2021, as the dance crew reality survival show that features 8 female dance crews, representing South Korea, which compete to be the No.1 dance team.
Creating a remarkable syndrome, the show successfully turned the dancers; Aiki (HOOK), Monika (PROWDMON), Honey J (HolyBang), Lee Jung (YGX), Gabee (LACHICA), and more, into Korea’s top celebrities, while being recognized as the best title of the year by recording the most viewed content throughout 7 consecutive weeks amongst 15-39 years old target audiences. The show was also ranked on the 1st place for its content influence rate for 8 consecutive weeks, which broke all the previous records. Further highlighting the cast’s heartfelt friendship and bond that overwhelm the fierce competition setting, Street Woman Fighter was awarded the “Best TV Entertainment Show” at the 58th Baeksang Arts Awards.
The 2nd season of Street Woman Fighter stars 8 strongest dance crews with a larger competition scale. Along with some of the most well-known Korean dance crews; 1MILLION, BEBE, Deep N DAP, LADYBOUNCE, MANNEQUEEN, and WoLF’Lo, the global dance crews; JAM REPUBLIC, TSUBAKILL, are also participating the show, reinforcing the show’s gigantic competition scale.
Street Woman Fighter 2 is creating an unprecedented global sensation. The show has ranked 1st place on CJ ENM’s OTT platform TVING’s real-time viewership rate while being named as the most viewed content throughout 5 consecutive weeks amongst 15-39-year-old target audiences. After the end of each episode, the real-time trend on “X” is filled with keywords related to Street Woman Fighter 2, reaching approximately 660 million tweets worldwide. A month after the show’s official release, every video regarding Street Woman Fighter 2, published on the YouTube channel, has recorded over 300 million viewing counts, reflecting the show’s popularity. Among all the videos, the “Mega Mission” videos of 7 dance crews, which are evaluated based on the global audience review, have been listed in the 1st to 3rd places of YouTube Trending, proving the show’s global influence.
Sehee Jang, the Head of Marketing at CJ ENM, stated, ‘K-POP has now become a mainstream global culture that everyone enjoys. Illuminating the global interest, associated with K-POP and K-Dance, Street Woman Fighter clearly is a highly valued content, which can be strongly marketed to entice global fans’ attention. As the show is produced based on the well-made format structure, it can be adapted to various regions to be localized and remade, which in Korea has been franchised as Street Man Fighter, Street Dance Girls Fighter, Be Mbitious, and many more’.
