MIP London - Series Mania
SeriesMania Dailies
While many of content markets are suffering ups & downs, SERIESMANIA in Lille, France, consolidates itself every year. It is an example that a good business market can come from a festival, when it has steady basics: good traffic of industry members, interesting conferences and fresh news at every edition. For global suppliers, SERIESMANIA is a good opportunity to go deeper into the series segment, both TV and digital, to meet top buyers with more time and many 2nd tier buyers which are difficult to see at MIPCOM or other big events.
MIP London Dailies
MIPLONDON 2025 finishes today its first edition, while The LONDON SCREENINGS handle a core day: WBD, Fox in the morning, Disney, All3Media at midday, Sony at the evening with a showcase + cocktail, among others (11 different screenings total)…
MIPLONDON runs today its other key challenging journey: there are 13 LONDON SCREENINGS around, including Lionsgate, Banijay and ITV Studios, among others. To attract buyers, the MIP event offers the ‘Global Streaming Strategies Summit’, in the morning, and the keynote of Pedro Pina, VP YouTube EMEA, in the afternoon. Yesterday, organizer RX had huge success with Netflix & David Beckham talk: the IET’s Kelvin Theatre…
MIPLONDON has today, Tuesday, a key challenging journey: there are 14 screenings around from Paramount and NBCUniversal to independents, so buyers must receive good value to come. The interview of Bela Bajaria, CCO, Netflix with David Beckham, is a very strong attraction, among others. So far, MIPLONDON is collecting mixed opinions: on one side, many exhibitors claim for more traffic.
MIPLondon starts today its 4 formal days, after providing on Sunday its pre-day, with mainly MIPDoc sessions and round tables plus a crowded 300-people opening cocktail where The Hamilton Musical encouraged industry members to have fun. Organizer RX France has updated the figures for the week: 2600 attendees, +1000 buyers and +80 countries present. Yesterday both the Savoy hotel …
The wait is over: MIPLondon takes place for the first time from today, Sunday, with its pre-events: MIPDoc and MIPformats, that last till Tuesday. From tomorrow, the main market days will happen, till Thursday noon. The main goal of the full event? To provide networking to the strong European traffic that traditional London screenings generate in the city, quite similar as it happens in May with the LA Screenings, in Los Angeles. Is it a good idea? The initial figures are good, let’s see real business during the week.
