Digital MIPTV, of course, is different from MIPTV. In Cannes, we usually had the previous weekend to face MIPdoc, MIPformats and many other activities, mainly unscripted. At this ‘only digital’ time, the weekend has no official ‘action’, but Friday (yesterday) was a very active day, with Fresh TV trendy conferences, MIPdramas and many other panels and events, as it can be seen in the aside coverages. We expect you like this new format of our traditional dailies, thought for the new digital times, to generate synergies with PrensarioZone, the evolution of our historical publications. The key of Digital, in one concept, is to generate synergies in favor.
Lucy Smith, from the organizer Reed Midem said at the opening conference that one of the priorities is to surpass problems of the previous MIP online events, both about the platform and business tips. These could be checked in the first day experience. The platform is basically the same of last MIPCOM, but at least yesterday, it has been much faster about the loading times and more friendly about the services available. When someone looked for a conference last October, he had together the events of different days, while this time it was easier to find and follow just the options of the day.
The main focus of this Digital MIPTV is the one to one meetings, to take the successful schedule of MIPCancun and MIPChina to the global landscape of Cannes. The first and main barrier is the volume: it is not the same to match 400 than 2000 requirements. Let’s what happens from next Tuesday, when the two one to one sub-events start, one for distributors and the other for producers and developers, both for unscripted. Smith said that one of the decisions was to make longer each one to one meeting, to push business to happen.
Market trends? We’ll see a lot of interesting tips during MIPTV. Yesterday we saw at Fresh TV formats that though producers thought a lot of new ideas during the pandemic, broadcasters made an ‘apology’ of the old formats, to get sure results. And K7’s Factual & doc conference stressed that these genres are a big new trend inside the big OTT platforms, added to fiction.
All in all, production is just taking speed worldwide, and the countries –as Germany and the Nordics– where the lockdowns were weaker, have taken a good advantage. Genres as docs and kids, that can be held with less people in an easy way, have more market share. The covid-proof formats, with development though Internet, are preferred too. Digital synergies are much wanted.
Nicolás Smirnoff
