The Grand Theatre in Lille set the stage for the eagerly anticipated Content showcase of Disney+ EMEA at Series Mania Forum, where industry insiders gathered to catch a glimpse of the streaming giant’s vision for the future. Led by a distinguished panel including Liam Keelan from the United Kingdom, Kevin Deysson and Benjamina Mirnik-Voges from Germany, and Spanish producer Sofia Fabregas Bernar, the event promised insights into Disney’s evolving content strategy.
Keelan, representing Disney+ EMEA, wasted no time in addressing the audience, emphasizing the platform’s commitment to reshaping public perception. «Disney+ is more than just a purveyor of family-friendly content,» he declared, underscoring the need to adapt to changing audience preferences. ‘Our challenge lies in conveying this message effectively, leveraging local storytelling while upholding Disney’s hallmark quality’.
Echoing Keelan’s sentiments, Deysson shed light on France’s pivotal role in Disney’s expansion efforts. ‘We recognize the wealth of talent in France and strive to provide a nurturing environment for creators’, he remarked. ‘Collaborating with Disney ensures that artists retain creative autonomy while benefiting from our support to realize their vision’.
Mirnik-Voges reinforced Disney’s commitment to diversifying its offerings in the German market, emphasizing the platform’s dedication to fostering creativity. ‘We’re breaking free from conventional stereotypes, demonstrating that Disney is a platform for bold, innovative storytelling’, she asserted.
Fabregas Bernar provided a compelling example of Disney’s creative evolution, citing the launch of a ‘premium’ soap opera as evidence of the company’s willingness to explore new genres. ‘Our aim is to surprise and captivate audiences, challenging preconceived notions of what Disney represents’, she explained.
The showcase offered a tantalizing glimpse into Disney’s ambitious plans for growth, signaling a departure from its traditional image. With a renewed focus on local content and innovative storytelling, Disney+ EMEA is poised to redefine the streaming landscape and captivate audiences worldwide.
