The Walt Disney Company Latin America has presented at Iberseries & Platino Industria four projects from its Star Originals label, which will premiere on Star+ 2023, and announced a new one: a 4-episode docu-follow about Formula 1 driver Checo Pérez.
During the panel, the company also presented Pancho Villa: El Centauro del Norte, a BTF Media series directed by Rafael Lara, showrunner, shot entirely in the State of Jalisco that recreates the actions of the Mexican revolutionary leader.
‘It is a large-scale bioseries with an above-average level of production. We are happy because there is no audiovisual product on the market that recreates it like this series’, said Leonardo Aranguibel, VP head of production operations & Strategy.
The second title was How To Be a Carica, a Brazilian comedy by Moovie and directed by Carlos Saldanha that shows a facet where Disney makes a difference: the creation of stories that combine countries and include multinational casts. ‘It is a series about six Latin Americans who want to be from Rio de Janeiro and learn from the locals. It is a comedy based on the homonymous best-seller and filmed in different locations, including the city of Rio de Janeiro’, explained Mariana Pérez, VP head of development and production.
The third, Ringo, biopic about the Argentine boxer, Oscar “Ringo” Bonavena, which was presented by Fernando Barbosa, SVP, General Manager Media Networks Production, who was involved in the project from the beginning. Produced by Pampa Films/Gloriamundi, StoryLab, Primo Content and EO Media, it is inspired by the life of the Argentine heavyweight champion.
Lastly, the comedy Nada con Metrovisión, with the participation of Robert De Niro and Luis Brandoni, being De Niro’s first series.
Barbosa also announced that they are producing a docu-follow of Checo Pérez, a Mexican Formula 1 racer, which will have four episodes that premiere on November 4 on Star +.
Regarding the group’s strategy, Barbosa remarked: ‘We are very happy and grateful for the platform that this event offers us to present our original productions made with top quality partners from all over the region. We are going to show a part of what we are doing among more than one hundred originals for all our screens that we are producing this year’.
Meanwhile, Pérez said: ‘More than genres, the engine is history, which is what leads us and leads us, governs and mobilizes us’. And Aranguibel considered: ‘On the contrary, it is a straitjacket. The stories float and there we apply intuition and perception to imagine what can work. The true role of the creator is to respect his Era’.
Barbosa concluded: ‘We are at a time where it is difficult to define what the audience wants and with the great ghost that is the churn. We are going through an extremely demanding market, especially in the 15-35 target. The good thing about this process is that the language barrier has disappeared, and that makes each content compete globally’.
