Dori Media at MIPCOM: long-term international strategy

CANNES – Dori Media is concluding MIPCOM 2025 with several positive international sales announcements, reflecting its sustained focus on exporting successful formats. The company reported closing multiple deals for content originating from production partners Kuarzo and Storylab.

The distributor has successfully sold the game show The Auction in new territories. This follows recent sales for the format Intuition to TVI Portugal.

Addressing the current market difficulties, Dori Media’s CEO, Nadav, outlined the core principles guiding the company’s strategy. He emphasized that navigating the challenging market requires consistency and strategic discipline.

Nadav stated that the fundamental approach is to always «ser flexibles, llevar una estrategia a largo plazo y sostenerla, y lograr una combinación eficiente de calidad de producto con costo competitivo. Esto no es fácil pero siempre hay que apostar a eso».