MIPCOM 2025 will be the setting for the launch of Bartolito, the new spin-off from La Granja de Zenón (Zenón’s Farm). This series is designed to accompany children in their first steps toward school with music, humor, and a look at emotions.
El Reino Infantil, the most-viewed Spanish-language children’s channel globally, arrives at MIPCOM 2025. The channel has over 222 million global subscribers on YouTube, with more than 70 million on its Spanish channel. The new animated series, Bartolito, is a new addition to its catalog and will be available to platforms and channels interested in content with a strong audience connection.
The El Reino Infantil portfolio, presented at Stand R7.J11 in the Spanish Pavilion, includes Bartolito along with a multilingual catalog of established titles such as La Granja de Zenón, Canciones del Zoo (Zoo Songs), BichiKids / BoogieBuds, La Familia Blu (The Blu Family), and Paco el Marinero (Paco the Sailor).
Bartolito, currently in development and produced with Unreal Engine technology, combines comedy, music, and values in a sitcom-musical format aimed at children aged 4 to 8. The series follows Bartolito and his friends in their first year of school, where they experience daily adventures with a touch of magic, thanks to «Power-Ups»— elements that symbolize learning, emotions, and personal growth.
With stories focused on socialization, empathy, and emotional management, Bartolito is content designed not only to entertain but also to support the emotional and cognitive development of young children.
Kuky Pumar, CEO of El Reino Infantil, commented: ‘The launch of Bartolito at MIPCOM represents much more than a new series: it is a concrete demonstration of how we continue to expand the El Reino Infantil universe with proposals that connect emotionally with children and their families. Our vision has always been to build a global brand that transcends screens, languages, and generations, and Bartolito is a key step on that path. We are committed to content that combines educational value, cultural identity, and quality entertainment, with characters that children already feel are their own. That is what strengthens our bond with audiences and allows us to continue growing in all territories’.
‘La Granja de Zenón is, without a doubt, El Reino Infantil’s most successful series and the undisputed favorite of millions of children worldwide. Bartolito, as one of its most endearing characters, has become a true children’s icon. Therefore, developing a spin-off centered on him was a natural step’, stated Ylka Tapia, Content Acquisition and Partnership Manager at El Reino Infantil.
Ezequiel Inzaghi, CCO in Content Creation at El Reino Infantil, noted: ‘With ‘Bartolito,’ we seek to offer a new narrative that combines fun, learning, and emotional support, maintaining the musical and familiar essence that characterizes our productions. This series is born from the real bond we build with our audiences, and it reinforces our commitment to create content that grows along with children and their families’.
With a presence in 11 languages and distribution both online and offline, El Reino Infantil continues to build a children’s entertainment ecosystem that spans platforms and screens, maintaining its commitment to safe, educational, and accessible content.
