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El Reino Infantil: global reach via key alliances

El Reino Infantil continues to solidify its position as one of the leading global players in the Spanish-speaking market. In addition to maintaining record-breaking digital viewership figures, it is expanding its strategy to include new platforms, formats, and interactive experiences.

During the first four months of 2026, its YouTube content network surpassed 5.6 billion views globally, remaining the number one children’s channel in Spanish in terms of views on the platform.

It currently has over 230 million subscribers across eleven languages, confirming the international reach of a brand born in Argentina that has now become a global phenomenon.

El Reino Infantil has developed a multiplatform distribution strategy that has led it to expand its presence into the FAST and CTV ecosystems, with a presence on Roku, Samsung TV, LG, TCL, and Pluto TV, as well as premium platforms such as Netflix, HBO Max, Amazon Prime Video, Flow, DIRECTV, Tivify, and RTVE.

By promoting content that is safe for preschoolers, El Reino Infantil aims to convey positive messages and support emotional and cognitive development through programs that foster creativity, exploration, and curiosity.

La Granja de Zenón, along with other series such as Bichikids, Canciones del Zoo, Familia Blu, and Paco el Marinero, are part of a catalog that combines entertainment, music, learning, and family values.

Additionally, the company continues to strengthen key partnerships with international leaders such as Mediawan Kids & Family, with whom it is advancing the co-production of Wadoo, a new digital animated adventure series aimed at preschoolers.

It is also committed to incorporating high-potential IPs such as Beadies (Platoshka) and Børste (DR Sales) to build an increasingly competitive portfolio within the global children’s entertainment landscape.

To complement its presence in digital environments, El Reino Infantil has built a comprehensive ecosystem around its intellectual properties, combining content, music, live shows, licensing, and digital experiences. 

In that regard, one of its most recent developments is the launch of *La Granja de Zenón* on Roblox, the world’s leading children’s gaming platform.

Through its strategy focused on innovation, multiplatform expansion, and community building, El Reino Infantil continues to evolve from a successful YouTube channel into a global children’s entertainment ecosystem capable of connecting with millions of families across various formats, screens, and experiences.

Lanzamientos

BARTOLITO

Genre: Sitcom + Musical (Under Production)
3D Animation (optimized production in UNREAL ENGINE). Target Audience: 4 – 8 years

Bartolito: The Series aims to accompany our little Barto-fans as they take the big step of becoming students, surrounded by music, comedy, and new friends with whom to explore school life in all its splendor and contrast.

 

WADOO

Genre: Comedy Adventure Music. (Pre Production in association with Mediawan Kids & Family)
Style: Series 3D (produced using AI pipelines) + Shorts. Target Audience: 2 – 6 years

Meet Wadoo, a charming new animated series for children aged 2 to 6. With vibrant animation and heartwarming stories, Wadoo nurtures curiosity while celebrating friendship and teamwork.

La Granja de Zenón / Zenon´s Farm

13 seasons of Music Videos ongoing + 3 series seasons + 300 episodes edutainment, 9 Languages. Target: Preschool & Families

Zenon’s Farm represents life in a simple and fun way; the country customs, the love for animals, and the good care of the earth.
Zenón’s Farm has over 50M subscribers on YouTube and 45B videos views

Bichikids / Boogie Bugs

10 seasons ongoing, +120 music videos, 10 Languages. Target: Preschool & Families

In this musical series, some little bugs suggest tasks, choreographies, and funny activities that match the rhythm of cheerful songs. The Bichikids are affectionate and restless. With their joyful songs and dance steps these contents stimulate motor coordination, reflexes and movement.

Canciones del Zoo / Zoo Songs

8 seasons ongoing, +100 music videos, 9 Languages. Target: Preschool & Families

Canciones del Zoo se desarrollaen un zoológicodonde un hombre llamado Mario trabajacomoveterinarioallí, aunque no está solo, ya que lo acompañansuhijo Pedro, susobrina Mía y susobrino Teo, ya que les gustajugar con todoslosdemásanimales del zoológico.

Familia Blu/ Family Blu

6 seasons ongoing. Target: Preschool & Families

The Blu Family Songs spread love and joy in each video. Along with colorful animations and beautiful melodies you will meet each member of the family.

Paco el Marinero/ Paco the Sailor

Pili Pilota (co-production project)

El Reino Infantil es una marca de entretenimiento global que se enfoca en crear y distribuir contenido orientado a la familia.

Nuestra red de contenido infantil cuenta con más de 250 millones de suscriptores en YouTube en diez idiomas, destacándose el canal en español más visto del mundo, con 66 millones de suscriptores.

La clave de nuestro éxito en YouTube radica en nuestra experiencia en la creación de IPs digitales específicamente diseñadas para niños. Estos son verdaderos éxitos caracterizados por música cautivadora y narrativas envolventes.

Desarrollamos no solo experiencias digitales pioneras en el mercado, sino también vínculos entre el mundo online y offline en un entorno digital.

Roberto “Kuky” Pumar

CEO

Pablo Lacroix

Chief Audience Engagement Officer

Ylka Tapia

Acquisition & Partnership Manager

ylka.tapia@puro.studio