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El Reino Infantil: global reach via key alliances

El Reino Infantil continues to solidify its position as one of the leading global players in the Spanish-speaking market. In addition to maintaining record-breaking digital viewership figures, it is expanding its strategy to include new platforms, formats, and interactive experiences.

During the first four months of 2026, its YouTube content network surpassed 5.6 billion views globally, remaining the number one children’s channel in Spanish in terms of views on the platform.

It currently has over 230 million subscribers across eleven languages, confirming the international reach of a brand born in Argentina that has now become a global phenomenon.

El Reino Infantil has developed a multiplatform distribution strategy that has led it to expand its presence into the FAST and CTV ecosystems, with a presence on Roku, Samsung TV, LG, TCL, and Pluto TV, as well as premium platforms such as Netflix, HBO Max, Amazon Prime Video, Flow, DIRECTV, Tivify, and RTVE.

By promoting content that is safe for preschoolers, El Reino Infantil aims to convey positive messages and support emotional and cognitive development through programs that foster creativity, exploration, and curiosity.

La Granja de Zenón, along with other series such as Bichikids, Canciones del Zoo, Familia Blu, and Paco el Marinero, are part of a catalog that combines entertainment, music, learning, and family values.

Additionally, the company continues to strengthen key partnerships with international leaders such as Mediawan Kids & Family, with whom it is advancing the co-production of Wadoo, a new digital animated adventure series aimed at preschoolers.

It is also committed to incorporating high-potential IPs such as Beadies (Platoshka) and Børste (DR Sales) to build an increasingly competitive portfolio within the global children’s entertainment landscape.

To complement its presence in digital environments, El Reino Infantil has built a comprehensive ecosystem around its intellectual properties, combining content, music, live shows, licensing, and digital experiences. 

In that regard, one of its most recent developments is the launch of *La Granja de Zenón* on Roblox, the world’s leading children’s gaming platform.

Through its strategy focused on innovation, multiplatform expansion, and community building, El Reino Infantil continues to evolve from a successful YouTube channel into a global children’s entertainment ecosystem capable of connecting with millions of families across various formats, screens, and experiences.

New Releases

BARTOLITO

Técnica: Animación 3D (producción optimizada en UNREAL ENGINE). Audiencia objetivo: 4 – 8 años. Género: Sitcom + Musical (en curso)

Bartolito, la serie es un spin-off de La Granja de Zenón, centrado en uno de los personajes más queridos por los niños. La serie acompaña a los pequeños fans de Barto en su ingreso a la escuela, con historias llenas de música, comedia y nuevas amistades.
Con un enfoque en el crecimiento, la adquisición de habilidades y el descubrimiento personal, la trama aborda temas como la socialización, la empatía y la gestión de emociones, siempre desde una mirada entretenida y cercana a la infancia.
En este universo escolar, aparecen los Power-Ups: elementos mágicos que añaden una dimensión fantástica al aprendizaje y estimulan la imaginación.

La Granja de Zenón / Zenon´s Farm

Audiencia objetivo: Preescolar y familiar
13 temporadas de videoclips musicales (en curso) + 3 temporadas de serie + 300 episodios de eduentretenimiento, 9 idiomas

La Granja de Zenón representa la vida de manera simple y divertida: las costumbres del campo, el amor por los animales y el buen cuidado de la tierra.

Bichikids / Boogie Bugs

Audiencia objetivo: Preescolar y familiar
10 temporadas (en curso), más de 120 videoclips musicales, 10 idiomas

En esta serie musical, unos pequeños bichitos proponen tareas, coreografías y actividades divertidas al ritmo de canciones alegres. Los Bichikids son cariñosos e inquietos. Con sus canciones y pasos de baile estimulan la coordinación motora, los reflejos y el movimiento.

Canciones del Zoo / Zoo Songs

Audiencia objetivo: Preescolar y familiar
8 temporadas (en curso), más de 100 videoclips musicales, 9 idiomas

Se desarrolla en un zoológico donde un hombre llamado Mario trabaja como veterinario. Lo acompañan su hijo Pedro, su sobrina Mía y su sobrino Teo, quienes disfrutan jugando con todos los animales del lugar.

Familia Blu/ Family Blu

Audiencia objetivo: Preescolar y familiar
6 temporadas (en curso)

Family Blu Songs transmite amor y alegría en cada video. Con animaciones coloridas y hermosas melodías, conocerás a cada miembro de esta familia entrañable.

Paco el Marinero/ Paco the Sailor

Audiencia objetivo: Preescolar y familiar
4 temporadas (en curso)

Cuando Paco y su inseparable amiga Luli están juntos, ¡nada los detiene! Como buenos marineros, siempre están listos para sumergirse en nuevas aventuras llenas de ritmo, baile, diversión y descubrimientos.

+34 628598071

ylka.tapia@puro.studio

El Reino Infantil is a global entertainment brand that focuses on creating and distributing family-oriented content, leading the children’s segment as the #1 Spanish-speaking channel with over 260 million subscribers on YouTube.

El Reino Infantil has new opportunities available in multiple languages for content creators seeking to expand their global presence by distributing their content through our extensive network on YouTube. Additionally, we are open to co-productions.

Beyond its leadership in digital content, El Reino Infantil offers live experiences, musical shows in theatres, mobile applications, gaming and merchandise based on its beloved characters. The brand is also present on major streaming platforms such as Netflix, Max, and Amazon Prime.

As part of our ongoing growth strategy, El Reino Infantil is actively developing its own FAST channel, aligning with a broader Connected TV strategy to reach audiences across emerging digital television platforms.

In 2025, the brand will continue its expansion into the U.S., Latin American, and European markets, sharing stories and characters that promote universal values such as friendship, teamwork, environmental care, and living in harmony with nature.

Roberto “Kuky” Pumar

CEO

Pablo Lacroix

Chief Audience Engagement Officer

Ylka Tapia

Acquisition & Partnership Manager

ylka.tapia@puro.studio