Electric Entertainment, the Los Angeles-based production and distribution company, announced the promotionof Raul Piña to Director of International Distribution and Marketing. In his new role, Raul will oversee all facets of distribution, sales, and marketing for Electric Entertainment’s content in LATAM, Brazil, and Portugal.
In addition, Piña will assist Electric’s domestic arm in the distribution of the company’s streaming service ElectricNOW to all US Hispanicstreaming platforms. The announcement was made today by Sonia Mehandjiyska, Head of International Distribution.
Mehandjiyska commented, ‘this is a much-deserved promotion and a testament to Raul’s hard work and dedication over the years. He has consistently proven himself to be an invaluable asset to both our international and domestic teams. I am confident Raul will continue to thrive and excel in this position, contributing greatly to the ongoing growth and success of Electric Entertainment’.
As Director of International Distribution and Marketing, Piña will continue to sell Electric’s titles to international territories, focusing on Latin America. In addition, he will handle digital distribution and sales for all titles to US Hispanic platforms and broadcasters, submit titles to domestic outlets for TVOD/EST, and sell ElectricNOW en Espanol to US Hispanic platforms.
The exec joined Electric Entertainment in 2019 where he began as an international sales assistant. His tenacity and expertise allowed him to move up the ladder to his current position. Raul was previously Electric Entertainment’s Manager of Sales and Marketing.
