Maria Laura Ajmme, acquisition executive at RAI and a regular attendee in the European markets, spoke with Prensario about her current searches.
Focusing on different genres, the executive remarked that factual content continues to be one of the objectives of the Italian channel in the content and exhibition markets: ‘We look for different genres, I am looking for Travel, Science, Environment, History and Natural History’.
For the executive and for RAI, image is very important, that’s why the level of products that they like to purchase must have great values of quality and beauty: ‘For me, the most important need when I look for content is beauty, because we are working on TV, it is not radio, we need to use wonderful images, beauty is what we really need and quality’.
Serengeti, the BBC original three-season documentary series, produced by John Downer Productions Ltd and XIX Entertainment, has been one of RAI 1‘s most recent successes in the channel’s documentary slots. The series is narrated by Lupita Nyong’o and John Boyega, and follows the wildlife of the Tanzania region in Africa, and what life is like for different species of animals throughout their daily lives. The series also had a huge reception on RTVE, in Spain.
In the docu-fiction genre, Ajmme said that she recently bought the rights of The Last Secrets of Humankind distributed by Federation Studios. The series is the recent production of the acclaimed director of A Species Odyssey, Jacques Malaterre, which was released on the recent edition of MIPTV. The series was also broadcast on France TV and on CCTV, due to French-Chinese co-production.
‘We are lovers of director Jacques Malaterre‘s content, and we had a very good experience when we acquired another of his titles, A Species Oddysey, 20 years ago, so we did not hesitate for a second in acquiring the documentary’, she specified.
