In an interview with Prensario, Fabio Mauro, International Sales Manager for EMEA and APAC from Globo (Brazil), the exec delves into reflections on a year in his new role and his experiences at Series Mania Forum in France.
Mauro begins by expressing his satisfaction with his first year in the position, highlighting the Lille market as a significant milestone in his journey. ‘I gained a broader knowledge about the European audience, the European market, the broadcasters and streamers’ needs concerning programming, and what kind of content does better or does not do well at all. All the events I attended last year helped me understand this ecosystem, work internally at Global, and select the best content to show to our partners here in Europe to bring the best that Global has to offer to Series Mania’.
Regarding this year’s Series Mania, Mauro is optimistic about the event’s growth and the opportunities it presents for Global. He notes the positive reception and productive meetings, which have enabled the company to strengthen its partnerships and align its content offerings with the needs of European broadcasters and streamers.
‘We now have more information and more knowledge about this territory, and we are trying to match our European partner’s programming needs with the high-quality content that we have in our catalogue, which, as you know, is very vast and with lots of possibilities. ‘We are here to contribute to broadcasters because we know we can find the right story for them in our catalogue’, he remarked.
Ultimately, Mauro underscores Global’s readiness to collaborate with partners worldwide, offering a diverse range of content solutions to meet their needs. He encourages potential partners to approach Global with their challenges, confident in the company’s ability to provide tailored solutions.
As Global continues to navigate the evolving landscape of the global media industry, Fabio Mauro’s insights offer a glimpse into the company’s strategic vision and commitment to innovation and collaboration.
