Pocket.watch, OTTera, and Animaj were the spokespersons for one of the last conferences of the day at MIPJunior, where they discussed the enormous need for children’s content in the FAST market.
Chris M. Williams, Founder and CEO of pocket.watch, highlighted its attractive 360 proposal that includes audiovisual content, video games, and more digital experiences: Our strategy is to partner with filmmakers and enhance their content and package it on a platform so that it can be monetized. ‘.
For its part, OTTera, which has been developing AVOD and FAST solutions for large clients in the industry, highlighted its proposal, which is supported by brands that have grown in this segment thanks to the channels and platforms that they develop for them: We place in the market Brands like KidzBop+, DuckTV, KetchupTV, Baby Einstein, and Smurf TV are some of the brands that now have their own FAST offering thanks to us,’ said Stephen L. Hodge, CEO.
For its part, Animaj, a studio and production company that promotes IPS on different platforms, highlighted the experience with Pocoyo, the animation created together with Zinkia Entertainment and KOYI Talent, where they expanded the brand within several digital experiences. ‘We acquire and transform high-quality IPs into multi-platform franchises, using a digital-first and technology-driven approach,’ said Gregory Dray, Co-Founder, CBO.
