Federation Studios is consolidating its digital marketing strategy with the creation of Federation Digital, a cutting-edge hub dedicated to driving new business, which takes the group’s (and its brands) digital marketing operations to a whole new level.
Federation Digital will be spearheaded by Tiffany Weltman who was Director of Digital Marketing at Cottonwood Media (Federation’s kids and family subsidiary) since 2020. Previously she held the position of Head of Content Strategy for MYTF1 and originally made her foray into the TV industry as Head of Marketing and Partnerships for youth programming at CANAL+.
Federation Digital will focus on three strategic areas: the development of new digital businesses; building on Federation Studios group of companies’ digital reputation; and working closely with its producers to raise the profile and exposure of their brands in the areas of fiction, documentary and kids/family programming.
The company also affirms Federation Studios position as a major partner for broadcasters, working closely to develop their brands through the creation of exclusive digital content, building and fostering fan-based communities, and enhancing all aspects of the production, as well as developing numerous initiatives designed to build audience loyalty and establish Federation’s shows as must-see programs when on and off the air.
The new digital operation will work in close collaboration with the team headed by Federation Studios’ Director of Communications& Marketing, Valérie Tailland.
