The trends seen at MIPJunior during the weekend are the same that shape Mipcom for this week: more players are participating in the content bowl, due to convergence & 360 opportunities, the opening of major distribution, and the AVOD/FAST fever. Monetization and segmentation come together.
MIPJUNIOR finished yesterday after three days –there were some activities on Friday for the first time– with intense meetings, screenings and announcements. The main news? More companies enter the kids & teens arena looking for IPs, to develop new segments of known products or directly new properties. Two of the flagship contents of the trend are Roblox from Canadian Spin Master and Pocoyo from American Animaj/Zinkia. They’ve had TV series, now they have digital games, new apps, fresh consumer products, etc.
On the opposite, yesterday took place the launch of Crayola Studios, the content division of Crayola, the famous consumer products brand. It is developing alliances with content producers as 9Story from Canada to develop animated series based on the abilities of its products (see the separated article below). Mattel’s Barbie is a recent blockbuster of the same trend. So, from or towards content industry, business gets wider.
