Glance delivered its conference «Measuring Magic: Kids’ Hits & Trends» at MIPJUNIOR 2025 on October 11, drawing from audience data spanning over 120 territories. The session, led by Senior Analyst Romy Nicolas and Regional Sales Director Laura Freydier Dubreul, focused on analyzing the success of youth programming in the evolving TV and VOD landscape.
The presentation addressed rapidly changing viewing habits and the intensifying competition for young audiences, from preschoolers to 15-year-olds. Freydier Dubreul emphasized that content must meet young audiences on their preferred platforms. She noted that in the United Kingdom, for example, the average daily screen time for youth aged 4 to 15 is divided almost equally between broadcasters, SVOD platforms, and video platforms like YouTube. He concluded that multi-platform strategies are key to maximizing audience coverage and engagement.
The analysis covered three major trends: Next-Level Kids, Next-Gen Legends, and Next-Dimension Fun. Nicolas noted that young viewers form deep attachments to relatable characters and universal themes such as ‘family, adventure, humor, music and sport’, which successfully transcend generations. The session highlighted Netflix‘s K-Pop Demon Hunters as a show with powerful heroines and strong storytelling set against a K-Pop backdrop, achieving immediate international success.
The experts illustrated the blending of innovation and universal appeal with several case studies:
- The Swedish show Blir Det Gott utilizes AI to create original recipe fusions.
- The UK’s High Hoops is a sports program designed to inspire teamwork and personal development.
- The Czech series Nejlepsi Den celebrates intergenerational bonds as youth and seniors prepare memorable days for each other.
- Major franchises like Astérix et Obélix: Le Combat des Chefs successfully reunite nostalgic adults with young new fans.
- Universal stories continue to resonate, from the comedic Australian series Do Not Watch This Show to the Saudi Arabian adventure Madar et Rashed, which focuses on intergalactic adventures and secret missions.
Nicolas and Freydier Dubreul used data and case studies to reveal the metrics behind current successes and the creative shifts shaping the future of youth content.
