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Global Agency: new format for buyers ahead of MIPCOM launch

Global Agency, known for its strategic and impactful launches, is set to reveal a new, top-secret format at MIPCOM 2024. The reveal will take place with an exclusive event in St. Tropez, where the company will offer a preview to 100 top buyers from 45 countries. Izzet Pinto, founder and CEO of teh companhy, explained that this strategy allows partners to experience the format before its official market debut. ‘The show’s title conveys the entire concept, so we are keeping it confidential until the reveal’, said.

The rollout plan includes a screening session followed by a lunch and party, highlighting the company’s creative and immersive marketing approach. Pinto emphasized that the format aligns with Global Agency‘s vision of delivering universally appealing entertainment that resonates globally. ‘This format can be produced on a large or small scale, which makes it adaptable for different markets’, Pinto added, noting the potential for an American version that could be distributed internationally.

Top Secret, format

In addition to the new format, Global Agency’s catalog includes well-established shows such as Good Singers, Shopping Queens, and My Wife Rules, all of which have seen long-running success across multiple territories. Pinto expressed pride in the growth of their format division, with several titles running for over a decade in various markets.

Global Agency, one of the world’s leading TV content distributors, offers a broad portfolio of powerful dramas and innovative formats that continue to capture the imagination of audiences worldwide.

Putting customers first, our dedicated team blends top quality and original content with a dynamic marketing approach, sensitive to differing tastes globally.

Growing quickly to encompass more than 150 projects, Global Agency has enjoyed international hits with hard-hitting dramas such as 1001 Nights, Magnificent Century, Broken Pieces and Mother.

The agency draws upon a rich pool of creativity and has diversified into formats such as lifestyle, talent, dating and game shows, achieving success with programs such as Shopping Monsters, Keep Your Light Shining, Perfect Bride and The Remix.

The strong team which the agency has built up over the years fuses a wide range of expertise and skills. They bring to the table the flexibility and creativity needed to meet the contrasting needs of clients. The experience which they have accrued enables them to identify quickly what content will resonate with audiences.

Key to our achievements has been an intimate knowledge of the entertainment industry and understanding of differing tastes across markets and cultures. A dynamic and high-profile marketing strategy is a vital element in enhancing our reputation.

The company’s executives attend more than 15 major entertainment content market events each year to reinforce its worldwide reach. Our presence at key gatherings such as MIPCOM, MIPTV and NATPE Miami have helped build our knowledge and understanding of all major markets internationally.

With its powerful programs, trendsetting formats and innovative strategies, Global Agency is well placed to keep providing ‘Content that Creates Buzz’.

 

Ejecutivo de ventas

Ivan Sanchez

Sales Director Latin America