Global Agency, known for its strategic and impactful launches, is set to reveal a new, top-secret format at MIPCOM 2024. The reveal will take place with an exclusive event in St. Tropez, where the company will offer a preview to 100 top buyers from 45 countries. Izzet Pinto, founder and CEO of teh companhy, explained that this strategy allows partners to experience the format before its official market debut. ‘The show’s title conveys the entire concept, so we are keeping it confidential until the reveal’, said.
The rollout plan includes a screening session followed by a lunch and party, highlighting the company’s creative and immersive marketing approach. Pinto emphasized that the format aligns with Global Agency‘s vision of delivering universally appealing entertainment that resonates globally. ‘This format can be produced on a large or small scale, which makes it adaptable for different markets’, Pinto added, noting the potential for an American version that could be distributed internationally.
In addition to the new format, Global Agency’s catalog includes well-established shows such as Good Singers, Shopping Queens, and My Wife Rules, all of which have seen long-running success across multiple territories. Pinto expressed pride in the growth of their format division, with several titles running for over a decade in various markets.
