As a pre MIPCOM activities, with an exclusive screening at Cannes’ Cinema Olympia, Global Agency officially revealed its highly anticipated reality singing competition, The Greatest Duo. The new format introduces a strategic twist to the traditional talent show genre: while singers perform in pairs for a four-judge panel, they hold the power to ditch and swap partners throughout the season to increase their odds of advancing. The ultimate champions must then make a final, high-stakes decision on whether to launch their professional careers as a permanent musical pair or split into solo acts.
İzzet Pinto, Founder and CEO of Global Agency, emphasized the international franchise potential of the new property. He highlighted that the core appeal and viral potential of The Greatest Duo lie in how it intertwines vocal performances with the evolving, often dramatic interpersonal relationships and strategic alliances forged by the contestants.
The Cinema Olympia showcase also served as a profound milestone for the Turkish distributor, marking exactly two decades since its inception at this very market. Reflecting on his transition from a struggling entrepreneur to a leading industry figure, Pinto credited a pivotal phone call from his cousin that initially pushed him into the world of format sales.
The evening concluded on a deeply emotional note as the CEO dedicated the company’s 20th-anniversary achievements to his late sister and co-founder, Gila Kantar, who passed away in 2025. Expressing gratitude to his team and global buyers, Pinto honored Kantar as the enduring «heart and soul» of the organization.
