At NEM Dubrovnik 2026, Rodrigo Nascimento, Globo’s Head of International Business Hub EMEA, highlighted the company’s expansion strategy in Europe, the Middle East, and Africa, with a focus on strengthening ties and diversifying its catalog.
“We are very proud to be back in this market. The CE region has always been key for Globo, where we have historically distributed our telenovelas,” he noted. In that vein, he recalled iconic titles such as El Clon and Terra Nostra, which made their mark in the region.
The executive highlighted the creation of the hub in Lisbon as a strategic step to consolidate regional operations and foster new opportunities. “This is the first time we’ve come with the full team, which allows us to showcase the full diversity of our content: telenovelas, series, and micro-dramas,” he explained, also anticipating a lineup of around 50 titles by the end of the year.
Nascimento also highlighted progress in scripted and unscripted formats, citing examples of recent co-productions and agreements in various European territories. This is complemented by closer ties with partners through long-term initiatives and a renewed focus on “customer success” within the international division.
With a presence in more than 160 countries and content translated into over 70 languages, Globo distributes approximately 19000 hours annually. “The goal is to do more and do it better, especially in this region where we see great growth potential,” he stated.
Among the highlights, he mentioned Anything Goes, Three Graces, the third season of The Others, and the new premiere The Playoffs, as well as the development of micro-dramas designed for younger audiences. “We have a diverse portfolio and a flexible mindset for co-productions and new partnerships,” he concluded.
