GMA Network and iQiyi International enter into multi-year deal

Felipe Gozon
Felipe Gozon

Philippine media giant GMA Network sealed a multi-year partnership with one of the leading global entertainment streaming services, iQiyi International, making Kapuso dramas the first Filipino content to be available on the said OTT platform.

Subscribers of iQiyi in the Philippines can now watch the latest episodes of some of the newest Kapuso dramas within 24 hours express from TV airing on the iQiyi app or The first titles to be made available include First Yaya as well as upcoming shows Legal Wives, Nagbabagang Luha, and Love You Stranger.

The multi-year partnership, which covers nearly a thousand episodes, bolsters iQiyi International’s wide array of Asian content, and at the same time allows GMA programs to be accessible to millions of users of the platform.

GMA Network Chairman and CEO Felipe L. Gozon, comments: ‘We are honored and grateful for iQiyi’s trust in partnering with GMA Network as the Kapuso programs jumpstart the exciting line-up of Filipino content for this platform. As we continue to adapt to the shifting interests of our viewers and their viewing habits, we relentlessly produce world-class entertainment programs that can be consumed in various platforms and iQiyi International’s massive user base will likewise complement our digital efforts’.

GMA President and COO Gilberto R. Duavit, Jr. also underscored how apt this deal is for both companies: ‘Our joining forces with one of the world’s largest streaming platforms is a very fitting team-up. We believe that combining both GMA and iQiyi’s strengths creates a formidable partnership’.

Reena Garingan, Digital Media, Business Development and Content Distribution, and Roxanne Barcelona, VP of GMA Network, with iQiyi International’s Sherwin dela Cruz, country manager, iQiyi Philippines

iQiyi Philippines Country Manager Sherwin Dela Cruz, completed: ‘We are committed to bringing the best in local dramas to our local viewers across the Philippines for them to watch anytime, anywhere. iQiyi and GMA have been in discussion to join forces for the benefit of our viewers for a while, and we could not be more thrilled to finally embark on this exciting journey together. We are excited that this year alone, 12 new titles with over 1000 catch-up episodes will be available on iQiyi. As the home of beloved Asian entertainment, iQiyi International will continue to strengthen our content offerings for our local viewership, building on our current Korean, Chinese and Anime content. This is a big milestone for us, and the first of several we have for the year’.

The romantic-comedy series First Yaya tells the aspirational story of an ordinary woman who gets to lead an extraordinary life as the nanny of the president’s children and, along the way, falls for the country’s highest officer. The original drama introduces the newest and highly-anticipated pairing of award-winning actor Gabby Concepcion as President Glenn Acosta and talented Kapuso actress Sanya Lopez as Yaya Melody.

Viewers should also watch out for more upcoming GMA dramas that are soon to be available on the iQiyi app and within 24 hours from TV airing. Legal Wives is a breakthrough cultural drama series starring Kapuso Drama King Dennis Trillo, together with Alice Dixson, Andrea Torres, and Bianca Umali. The TV adaptation of the 1988 award-winning film Nagbabagang Luha is bannered by Glaiza de Castro and Rayver Cruz, introducing Claire Castro with Mike Tan. Finally, the much-awaited on-screen tandem of real-life couple Gabbi Garcia and Khalil Ramos is all set in the romance-mystery mini-series Love You Stranger.