Gray Juice Lab has signed an agreement with StarTV to provide them with the transactional content of its new Video on Demand service and thus add this important operator to its client portfolio in LATAM.
Star TV, which currently operates in Mexico, is one of the most relevant pay TV options in all of Latin America due to quality, quantity of channels and competitive prices.
GJL will provide titles from major Hollywood studios such as NBCUniversal, Warner Bros, Sony Pictures, Paramount, MGM and Lionsgate among others. In this way, Star TV customers will soon be able to enjoy movies like Barbie, Mission Impossible, Super Mario Bros, Fast X, Spiderman, etc.
In addition to the aggregation of content and its licensing, the agreement contemplates the preparation and delivery of content, catalog management, programming and marketing support for constant communication and special campaigns.
Bruno Pruneda, General Director of StarTV said: ‘We have been thinking about launching the on-demand rental service for some time, but it was not until we met Gray Juice Lab and its team that we decided to do it. Since the first meetings, it has been a relationship of great trust and mutual help. It’s what is needed in our industry. Partners who know how to accompany and, above all, who understand the times that operators need’.Damián Craimowicz, Regional Director of Gray Juice Lab, said: ‘We are very excited to add Star TV, in one of the largest markets in the region. Our greatest objective is to collaborate to provide the best experience for their customers and that each home has the best entertainment options’.
