At NATPE Budapest 2024, Guilherme Jordão, Content Distribution and Partnerships at Globo (Brazil), was interviewed by Prensario, where he discussed Globo‘s current strategies, experiences at recent markets, and future plans. The conversation highlighted the company’s dynamic approach to content distribution, emphasizing the importance of understanding regional specifics and fostering partnerships.
June was a challenging month for the industry, with five events on the calendar (Content Warsaw, NEM, Conecta Fiction, Sunny Side of The Doc, and NATPE Budapest). Jordão pointed out that it was one of the ‘hardest months of this year’: ‘It’s great to be here and to have participated in the rest of the markets this month. Each one has its unique characteristics. At NATPE, we can engage closely with production companies in Hungary, which is crucial as we are pushing more formats recently, rather than just ready-made content. NATPE provides opportunities to explore beyond our usual offerings, enhancing our reach in the territory’, he said.
The executive also commented on NEM Dubrovnik, calling it ‘impressive’ due to the diversity of countries represented. ‘It was my first time there, and it was valuable to meet people from various places. We have historically sold to countries like Bulgaria and Croatia, so it was beneficial to connect with customers there. The main takeaway from NEM was understanding the particularities of the Balkans and Central and Western Europe. We can’t treat the CEE market as a monolith; we need to address the specific issues and stories relevant to each region’, he added.
The company was showcasing its original Globoplay series this month. ‘We produce 20 to 30 series yearly, with good hooks and engaging stories. For instance, The Others and Justice 2 have been top performers on our platform, reflecting the diversity and appeal of our content both in Brazil and globally,» he highlighted.
As for the main titles the company is promoting, Justice 2 stands out, a series of 28 episodes, each 45 minutes long. The first season had 16 episodes, and the executive commented that the story showcased their confidence in continuing for another season. ‘It’s about people seeking justice for themselves, dealing with universal dilemmas that resonate well with audiences’.
Another highlight is Rebirth, a remake of a 1970s Brazilian story about cocoa production in Bahia. The series captures Bahia’s beauty and culture, portraying conflicts between farmers and the saga of a family passionate about cocoa. This remake appeals to both older and newer generations, similar to how Pantanal captivated audiences last year.
Lastly, their evergreen title Oklon continues to be popular among buyers. ‘Whenever I travel, mentioning titles like Oklon brings smiles and fond memories to people’s faces. It highlights the connection between Brazilian stories and the local audiences, reflecting our passion for storytelling’, he concluded.
