The 2024 French Spring Cannes International Television Festival (MIPTV) is currently taking place. On April 8th, at a press conference held by Huace Group, two new dramas called «Flourished Peony» and «Best Choice Ever» were promoted to the international market at the China Joint Exhibition Booth. The site was beautifully decorated with a variety of peonies in full bloom, showcasing China’s unique peony culture to the rest of the world.
Zhang Zhuo, the CEO of Huace Group’s Beijing Business Group, presented the inspiring costume drama «Flourished Penoy» to the international market. The drama stars Yang Zi and Li Xian, and revolves around career and emotional subplots that blend seamlessly with the story. The protagonist, He Weifang, is a merchant’s daughter who divorced a purely transactional relationship, with the help of Jiang Changyang, the «most corrupt official in the world». After coming to Chang’an, He Weifang used her exceptional skills in cultivating rare peonies and business acumen to form a team with Jiang Changyang’s investment. They lead a group of women, who have had a difficult life, to start their own business.
Peony, the national flower of China, has a rich historical significance. The story of «Flourished Peony» is set in the glorious Tang Dynasty era. Against this backdrop, it depicts the famous peonies of the capital city and endeavors to unravel the cultural significance behind them.
The creative team behind «Flourished Peony» has worked closely with experts to recreate the atmosphere of the prosperous Tang Dynasty. They conducted in-depth research on various aspects including culture, etiquette, architecture, and clothing to ensure accuracy. The team focused on depicting not only the temples but also the urban life of ordinary people, with attention to detail to accurately represent the light and shadows of life in the Tang Dynasty.
One of the seven selected masterpieces of «Beijing Audiovisual», «Flourished Peony», was exhibited by the Beijing Municipal Bureau of Radio, Film, and Television at this year’s MIPTV.
Huace International Group promoted another key drama series «Best Choice Ever». This series is based on Yi Shu’s classic novel of the same name and features the talented actors Yang Zi and Xu Kai. The show will premiere tonight on both CCTV-8 and Tencent Video.
The story is set in the bustling city of Shanghai, and it follows the lives of female characters who are striving to achieve their dreams and build their careers amid globalization. The drama delves into the challenges that working women face while trying to balance their personal and professional lives. In addition to pursuing love, career success, and personal fulfillment, the female character is also working hard to establish equal, respectful, and harmonious family relationships. This drama explores the complex mother-daughter relationships in East Asian culture and sheds light on the emotional, workplace, and personal challenges that women across the globe face. It presents a unique perspective of Asian women that is both cross-cultural and international.«Best Choice Ever» is not only bound to captivate Asian audiences but also inspire viewers worldwide to contemplate the modern roles of women and life in international cities.
Huace Group has been a key player in bringing high-quality Chinese content to the global market for over 30 years. It has attained a leading market share and significant influence in this regard. To date, it has successfully distributed over 150,000 hours of content to more than 200 countries and regions and has won numerous international awards, including Emmy Awards, Cannes International Television Festival, Seoul International Drama Awards, and others. The company is committed to further promoting Chinese culture abroad, striving to move beyond mere «export» to «localization» and «making waves».
