ICEX had a positive participation in Series Mania Forum 2023, where they were involved in various activities, listening and seeing new projects from Europe.
‘We were doing a “Speeddating” with a pitch, where we started with a presentation of seven projects from seven Spanish companies that were telling us a little about the developments they have in their portfolio. Then we put them together with a series of producers who have shown interest in meeting them’, said Pablo Conde, Consumer Goods and Cultural industries Director at ICEX Spain Trade and Investment.
The executive told Prensario, that they did an ‘arduous’ job to achieve the curatorship of projects for the Lille Market. ‘In fact, we had to make a selection of 45 projects of the highest quality’, he added.
Conde recalled events similar to this, similar to the Producers Network in Cannes, for the MIP markets, from which a project that is already in production arose.
‘We are noticing that the originals are disappearing, so we are developing unique stories from our Spanish creators to promote them in the international market’, he concluded.
