Dr Hendy Lim, Director of Content Business at Indonesia Entertainment Group (IEG), has joined the panel of judges for this year’s ATF Animation Pitch. His presence reflects his purpose of consistently looking for good quality kids’ content: ‘The event is a good opportunity to have a look for a potential future development’, he stated interviewed by iNSiGHTS Magazine.
Emtek Group has announced the launching a new free-to-air channel that will be 100% dedicated to kids. ‘We see huge demands for kids’ content that have not been catered to by the current free-to-air (channels). Especially within our own group, our two current channels – SCTV and Indosiar – don’t do kids programs’, added Lim.
‘So, having a channel dedicated to kids is a no-brainer for us. Our kids’ Pay Channel Horee! has been performing consistently well since its launch, and it’s one of, if not the most popular channel for the grassroots audience. This makes us confident in our venture for a free-to-air channel for kids’, Hendy explained.
‘Out FTA is more for a grass-root audience, and of course, for those who don’t mind the ads. The offering within pay TV and OTT, I imagine, are richer and wider in terms of quantity and diversity, and much more specific, catering to different genres. While the FTA will air based on the most popular contents around’, he described.
‘We still need to curate carefully. Kids’ content has many sub genres like education, edutainment, anime, girlie animation, action, etc. Sometimes, it’s like finding a needle in a haystack to get the right combination. But like other types of genres, local content still prevails,” Hendy reiterated. “It’s just that in the context of kids’ content, there isn’t a lot of local content around. Therefore, foreign content still has an important role to play in the eyes of the audience’, concluded Lim.
