With a focus on distribution, production and platforms, VS Worldwide participants witnessed on Day 3 of the event the four top testimonials from Nickelodeon Latin America, Global Agency (Turkey), ScreenHits TV (UK) and The O4 Media (Singapore).
Gary Pudney, founder and managing director at the APAC-based brand-new company The O4 Company (Hong Kong), is looking for opportunities in emerging markets in Asia and America, in the scripted and non-scripted content segment. He stressed that they have several projects in development with a view to co-productions: ‘I think the trend is oriented to create content with strategic partners’, remarked.
Mariano Kon, VP content & business development at ScreenHits TV for Latin America, commented on the growing need for an application to surf on all existing platforms and services, but above all to get that content that the audience is looking for: ‘Our business model is based on partnering with platforms and OTT to help them maximize their subscribers and make their content visible’, he underlined.
Migdalis Silva, VP programming and acquisitions at Nickelodeon Latin America, referred to the brand’s content that can be viewed on its digital platforms: Paramount + and Pluto TV, which already have a great reception among Latin American audiences, many of which they complement or alternate with the content of linear TV. She commented: ‘In addition to our classic content, we are developing others with great social values and with issues of social relevance, such as diversity and respect for our differences’.
Lastly, Pamir Guroglu, Chief Operating officer at Global Agency (Turkey), referred to the role of distributors today and how it has been modified: ‘More than distributors, we have become strategic production partners. Pandemic has changed ways of working and of action and we have not been the exception. We are more involved in each of the titles that we represent in the international market’, he concluded.
