Being a leading global premium unscripted content creator, distributor and programmer, Insight TV attends ATF 2022 to continue its way into the international market. With a target on millennial and gen-z audiences, the company presents its novelties into the Asian market.
Insight TV has been selling its content across the Asian market, including China, for about 6 years and has had channel carriage for more than 4 years. ‘During this time we have demonstrated the reach and relevance of our high-quality lifestyle, action sport, travel, science and food content. We continue to produce around 100 hours per year and enjoy close relationships with broadcasters and platforms across all regions, expressed Natalie Boot, VP Media Sales, in a interview with Prensario.
As one of the most active UHD HDR content producers in the world and certainly the most experienced one successfully targeting the millennial and gen-z demographic, the company are able to provide a broad range of content genres from lifestyle to travel to action sports to e-gaming to music to science and technology to automotive. ‘As we own all of the rights to our content we are able to be quick and agile in our efforts to help any of our partners provide their viewers with the most relevant and exciting content. With this fast-paced nature, we are always evaluating new channels to bring to the market and working closely with our distribution partners on the growth of our existing channels, and have plenty of acquisitions and productions targeted for the coming year. We are also building our digital media business with fast paced social first productions, like A NY State of Mind’, added the executive.
In terms of its content direction, they are aim to promote female and diverse talent combined with strong and unique stories that inspire, educate, and showcase the brilliance of Gen-Z and Millennials. ‘We weave lifestyle elements such as travel and food into our content to hit global appeal and cross multiple markets’ remarked.
Feedback received this year has been great, according Boot, especially on their forward-thinking and pioneering new productions such as The Blockchain Life, where viewers can learn about the new Web3 technical revolution.
Currently they are looking forward to bring some of our new titles like The Blockchain Life, Breaking Beyond, Breakthrough: Woman Changing The Game, Paradise Kitchen: Bali and A Simple Path (S3) to ATF this year, along with some great library shows like Epic Exploring, Ghost Chasers and Ultimate Goal.
‘We hope to find new markets and new partners in addition to all of the great ones that we already have. Please see below for some descriptions of our hottest new productions’, concludes.
