Insight TV returns to ATF 2024 with a curated lineup aimed at showcasing its pivot toward focused content genres, particularly in Travel and Food. With over six years of presence in the Asia-Pacific market, the company continues its distribution efforts across key territories including China, South Korea, Japan, India, and Australia.
For the Travel and Food category, Insight TV has partnered with international producers to bring new series to the forefront:
Street Food Nomad: Kolkata (6×26’), produced with Mago Films, takes viewers into Kolkata’s bustling streets, where chef Will Meyrick explores the city’s multicultural food traditions and draws inspiration for his creative fusion dishes.
Cooks on Fire: Battle of the Barbecues (12×60’), a collaboration with Perpetual, features a barbecue competition set in New Zealand, showcasing passionate grill teams competing in creative and high-pressure challenges.
A partnership with SD Media brings Road Less Traveled (51×50’) and Maximum Foodie (40×30’) into the fold, further diversifying Insight TV’s slate. Road Less Traveled follows Jonathan Legg’s adventures across over 30 countries, while Maximum Foodie highlights unique culinary stories across the globe, blending cultural immersion with gourmet exploration.
Sam Thompson, Global VP of Content Distribution at Insight TV, explains the shift in strategy: “Our new lineup reflects our pivot away from purely lifestyle content to focus on key genres such as Travel & Food, Factual, Adventure & Outdoors, and Sport. We’re also expanding into areas like auto restoration and ‘how things work’ to enhance our catalogue.”
