At Séries Mania, Beatriz Cea Okan, VP and Head of Sales and Acquisitions at Inter Medya, shared insights with Prensario Internacional about the company’s latest drama, Eshref Ruya. Produced by Tims&B Productions, the series is set to be a key highlight for Inter Medya at its upcoming market in Los Angeles.
Cea Okan expressed enthusiasm for Eshref Ruya, which she believes has the potential to become a global success, following in the footsteps of Tierra Amarga. To gauge audience interest, the first episode was released on YouTube, where it quickly surpassed 8 million views within just three days.
‘We are very happy and proud to say that the first episode was released on YouTube to test audience response on social media, and in just three days, it reached over 8 million views’, she said.
Beyond the launch of Eshref Ruya, Inter Medya is also focused on expanding its content strategy. While Turkey remains its core market, the company continues to strengthen ties with international partners. Cea Okan highlighted collaborations with Latin American players such as Caracol, Telemundo, and Mega Global Entertainment. Additionally, the company is currently in talks with a Spanish company for a potential new project.
‘For us, Séries Mania is interesting because, in addition to distribution, we are also producers. We are very interested in scouting formats, ideas, and partners for co-production’, she said.
