Inter Medya diversifica su catálogo y acelera con microdramas

Beatriz Cea Okan, VP and Head of Sales and Acquisitions de Inter Medya.

En un mercado cada vez más fragmentado y en plena búsqueda de nuevos modelos de consumo, Inter Medya encontró en los microdramas una oportunidad concreta de expansión. Así lo dejó en claro Beatriz Cea Okan durante LA Screenings 2026, donde la ejecutiva presentó una estrategia que combina diversificación de catálogo, adaptación tecnológica y una mirada puesta en las nuevas ventanas de distribución.

“Ya nos hemos lanzado totalmente con los microdramas”, afirmó. La compañía no solo está desarrollando producciones originales dentro de este formato, sino que además representa alrededor de 20 títulos de terceros, varios de ellos actualmente en negociaciones activas para América Latina y otros territorios. Según explicó, el interés no proviene únicamente de plataformas emergentes especializadas en contenido corto, sino también de broadcasters tradicionales y operadores de TV paga que buscan sumar este tipo de producciones a sus plataformas OTT.

Cea Okan también hizo foco en una confusión frecuente dentro de la industria: asociar automáticamente el microdrama con el formato vertical. “Hay plataformas que los exhiben en vertical y otras en horizontal”, explicó. Frente a ese escenario, Inter Medya decidió producir ambas versiones de manera simultánea para responder a distintas demandas del mercado. “Grabamos dos versiones: horizontal y vertical”, remarcó.

En Los Ángeles, la distribuidora también impulsa títulos de alto perfil dentro de su catálogo tradicional, como Hilos de Vida, centrada en un error hospitalario que altera la vida de dos familias; Halef, un drama atravesado por conflictos familiares y tradiciones; y Eşref Rüya, que mezcla romance, crimen y traición.

En el segmento de microdramas, la novedad es De la oficina a la cama, primer original de la compañía, una historia de rivalidad empresarial, escándalos corporativos y romance diseñada para el consumo ágil de nuevas audiencias.

Listing

Halef

Drama TBA

After secretly marrying the woman he loves, Melek, Serhat returns to his hometown only to be forced by a blood feud into a second, religious marriage with Yıldız. Once a surgeon, now the heir and Agha, Serhat must step into his new role while living under the same roof with both women. In a mansion filled with enemies and buried truths, not only his leadership but also his love will be put to the ultimate test.

Eshref Ruya

Drama TBA

Eşref spent years searching for a girl he once loved from afar as a child—a memory so distant and idealized, he called her “Rüya,” meaning dream. In the process, he rose to power as a high-ranking member of a mafia syndicate. Nisan, an idealistic young musician, ends up entangled in his world after performing at a wedding held in the luxury hotel Eşref runs. He falls for her, unaware that she’s not only the long-lost Rüya he’s been searching for, but also secretly working as an informant for the police. As love, betrayal, and power collide, Eşref is pulled into a deep reckoning—both with his crew and his own heart.

Micro Dramas

Boardroom to Bedroom

Murat (32), a successful London-based executive, returns to Istanbul to take over his family’s company only to find Azra (30), a brilliant and ambitious woman, already sitting in the CEO’s chair. Shock turns to hostility when Murat learns they’ve been appointed co-CEOs by his father, Orhan. Coming from opposite worlds Murat a privileged heir, Azra a self-made orphan the two clash fiercely, competing for control and respect. Their rivalry takes an unexpected turn one late night, leading to a passionate encounter caught on the office’s security camera. When Murat’s ex and top executive Defne gets hold of the footage, she blackmails Azra, igniting a scandal that rocks the company . As Murat and Azra’s mutual sacrifices reveal growing trust, they uncover a darker truth: Orhan orchestrated their conflict to bankrupt the company and escape his debts. Teaming up, they expose his scheme in a public showdown, saving the company and clearing their names. By the end, Murat and Azra stand side by side not as rivals, but as partners in love and leadership. The office door now bears both their names and this time, no cameras watch.

New Generation Family

“New Generation Family” tells the story of several generations living together in a garden house in Istanbul, exploring the conflicts, value differences, and heartfelt moments that arise from their shared lives. The series humorously portrays the tension between modern parenting approaches and traditional family values. For example, parents inspired by Montessori education, mothers influenced by social media trends, and health- obsessed fathers often clash with the conventional attitudes of the family elders. Asuman, the family matriarch, tries to keep the peace within the household, while Nazlı, with her modern parenting mindset, constantly shakes up the home’s order. With short and fast paced episodes designed for mobile viewing, New Generation Family captures the rhythm of the digital age while highlighting the timeless importance of family bonds. Blending humor and emotion in every episode, the series sincerely reminds viewers that no matter which generation we belong to, family is what unites us all.

Traces of Love

A hidden rivalry has simmered for years among three close friends: Hande, Cansu, and Eda. When Hande decides to marry Kerem, the “perfect man,” the balance is shaken—because Kerem has been involved with Cansu and Eda in the past. This time, Traces of Love will spiral into chaos.

Heartstrings

Family Drama 120 x 45 minutes

The lives of Mahinur Aydın and Aras Yılmazer become intertwined by a dramatic hospital error that occurred years ago, where their daughters were switched at birth. Mahinur, trapped in a difficult marriage with her controlling husband Kenan, is struggling to care for her sick daughter, Bade. As Bade’s condition worsens, Mahinur turns to Aras for help, and they discover the truth through DNA tests. This revelation sparks conflicts, especially with Kenan, who accuses Aras of stealing his child. Despite the tension, Mahinur and Aras join forces to find a way to save Bade, deepening their emotional journey as parents while confronting painful truths.

Valley Of Hearts

Drama 107 x 45 minutes

Sumru, a woman who abandoned her twins, now lives a wealthy life in Cappadocia. When her twins, Nuh and Melek, discover her identity, they confront her and seek retribution. Meanwhile, the Şansalans’ mansion is rife with family drama, including a forced marriage, hidden agendas, and a looming threat from a past enemy. As love blossoms between the twins and the Şansalans’ children, Sumru must face her past and decide whether love can overcome revenge.

Modern Woman

Comedy 10 x 25 minutes

On her 35th birthday, Pınar uses her two birthday wishes on love and career. As her biological clock and career race forward at the same pace, she wonders: will she become a mother or a brand manager? Alongside her close friends Ferda and Gözde, Pınar finds herself in many tragicomic situations related to womanhood. In her efforts to please her mother and aunt from Sivas, the battlefield of Pınar’s struggle is sometimes a relative’s wedding, sometimes the office. Comfortable in her own skin, witty even in the strangest situations, and never afraid to speak her mind, can Pınar find happiness in both love and career?

Love and Pride

Drama, TBA

The Köksöys live in an ancestral mansion as a wealthy and rooted family. With three daughters, the family is sinking and on the verge of losing everything. In a state of great panic, they contemplate how to escape the impending disaster when Tolga enters their lives like a savior. He is the heir to a wealthy and established family. If one of the daughters marries him, life will continue as it used to, affluent and secure. The idea is considered for the eldest daughter, Mercan, to marry him. However, Mercan rebels against this imposition, finding Tolga excessively arrogant and frivolous. Despite Tolga and Mercan being attracted to each other, Mercan’s high pride and Tolga’s spoiled attitude build thick walls between them. However, unlike Mercan, there is someone who desires him passionately – the middle daughter, Gül. Tolga shifts his focus from Mercan to Gül. As they drift towards marriage, Tolga’s heart remains with Mercan. Mercan, too, has fallen in love with him. The girls’ mother insists on a quick marriage because Tolga will rescue them from the financial crisis. However, Tolga is just as submerged as them and desires this marriage for his own salvation.

Inter Medya

Inter Medya is a dynamic media powerhouse founded in 1992. From being a film distribution company operating within the domestic market, we have grown into an international entity distributing content in over 160 countries. Our products range from TV series, telenovelas to reality and game shows. As part of our ongoing expansion, we have ventured into production, with our own production department launching in 2019. Today, we stand not just as a successful content distributor but also as a powerful business developer and consultant with significant experience in the industry.

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Website: www.intermedya.tv