Revelated at NATPE Budapest, ITV Studios has announced a strategic partnership with Paprika Studios. This collaboration will see Paprika Studios exclusively represent six of ITV Studios’ non-scripted formats across seven CEE markets: Bulgaria, Czech Republic, Hungary, Lithuania, Romania, Slovakia, and Slovenia.
This partnership aims to broaden ITV Studios’ presence in the region with locally tailored production support. The six formats to be represented by Paprika Studios include Game of Chefs (a cooking competition), Rat In The Kitchen (a culinary game show), Let Love Rule (a dating format), My Mum Your Dad (a reality show), A Year To Remember (an entertainment format), and What Would Your Kid Do? (a family game show). Existing production partners for formats already established in these markets will continue their local adaptations.
Gisela Minnbergh, EVP EMEA Global Partnerships at ITV Studios, commented on the collaboration: ‘Central and Eastern Europe is a dynamic and competitive region, and we’re thrilled to be joining forces with Paprika Studios, who have a proven track record and deep expertise in the region. This partnership enables us to offer broadcasters a powerful combination of creative content and streamlined production, perfectly suited to local audiences’.
Ákos Erdös, CEO of Paprika Studios, added: ‘We’re proud to represent ITV Studios‘ exciting slate of formats in CEE. These are compelling, high-quality titles that we believe will resonate strongly with local viewers. With more than 15 years of experience, offices in eight countries and a deep understanding of audience expectations and market trends in the CEE region, we are a reliable and competent partner — bringing significant added value to this strategic collaboration. Together with ITV Studios, we aim to bring fresh energy to the region’s non-scripted landscape’.
The agreement was brokered by Martijn Plaizier, Content Brand Partnership Manager at ITV Studios.
