The panel “K-Content in the Age of AI: The Next Chapter” at ATF 2025 showed the extent to which artificial intelligence has gone from being a promise to becoming a real driver of production in Korea. Producers, directors and start-ups agreed: the technological leap is already having an impact on costs, timescales and narrative models.
The most disruptive presentation came from Kim Kwang-Jib, CEO of Studio META-K, who explained how his S2U Reality system reduces traditional costs by more than 90% and speeds up processes without compromising visual quality. He showed examples of commercials and dramatic pieces produced in weeks, and previewed Web of Fate, a ten-episode thriller developed entirely with AI tools from pre- to post-production.
Min Sung-won, from EBS, revealed The Navy’s Morpho Class, an educational project generated entirely with artificial intelligence, which seeks to “archive” readings and knowledge of historical figures that are impossible to film, from Socrates to contemporary thinkers.
From Subscription Male Female, Cha Jihoon presented 15 Minutes of Sci-Fi, a futuristic anthology created entirely with A.I., focusing on emotional bonds between humans and intelligent subscription systems, with a more philosophical than technological approach.
Jang YongJae, from KT ENA, showed a hybrid format that combines historical mystery and real-time interaction: the audience chooses the direction of the plot and the A.I. generates the necessary content for each narrative branch.
Finally, Choi Seon-young, from Gwangju MBC, introduced K Monster Hunter, a docu-series that rescues creatures from Korean folklore using A.I., AR and XR for realistic reconstructions designed to travel globally.
Korea is betting on A.I. not as an isolated tool, but as a structural part of how the stories of the future are invented, produced and scaled.
