The K-Formats were protagonists at the second Pre-MIPTV day yesterday, Sunday, where three titles were presented, from CJ ENM, Something Special and MBC, which included the presence of producers and creatives in front of buyers and international press.
The first format presented was Apartment 404, a mystery-solving variety show based on real-life events that took place in housing apartments across different time periods and locations. The show is produced by Jung Chul-min for the broadcasting network tvN, distributed by CJ ENM, which first season aired on Amazon Prime Video from February 23 to April 12.
‘Apartment 404 stands out for many reasons, but one of them is that it connects viewers with a certain nostalgia, and I think this theme can be adaptable for any other country. But it is also a format that can attract different generations to the screen, and I think that is why this show is very attractive, and is based, among other things, on mysterious events that have not been resolved’, said Jully Kim, sales executive at CJ ENM.
Meanwhile, Something Special showed the reality game format Still Alive, where contestants find clues and complete challenges in a mysterious mansion and must stay alive for 24 hours by not breaking the hidden rules, including a veiled “death rule” that causes immediate elimination. This show was created with Something Special by Korea’s top-tier creators, Miyeon KIM and Bora LEE.
It was acquired by the French company Mediawan through its Spanish production companies Boomerang TV and Veranda TV.
‘Still Alive will attract the audience for its unexpected moments, both because the contestants achieve a lot of engagement with viewers, and because of the surprise effect that the program has’, said Praise Chanmi Shin, Head of International Business at Something Special.
And finally, MBC and the Swedish MASTIFF (part of Banijay Group) showed in their case study Bloody Game, the competition reality series where one fierce survivor walks away with a grand cash prize. The format was acquired by Banijay into an exclusive multi-territory format rights in nine countries.
