With the intention of consolidating the international distribution business, Elif Tatoğlu, the new Distribution Strategy Director at Kanal D, spoke with Prensario about the strategies she will face with the Turkish distributor.
Tatoğlu, who before Kanal D was the Director of Brand & Marketing at Tabii (TRT streaming platform), commented on the enormous expectations of leading the company’s international distribution group, mentioning verticals such as content, international channels and development of new businesses, especially in the digital segment.
‘It is my first market within the Kanal D structure and the truth is that it has been a very good experience. We are a great player within the industry, so the objective is to consolidate the path already conquered’, said Tatoğlu.
The company had a prominent participation at MIPTV 2024, especially because its flagship seasonal title, Secret of Pearls, the drama produced by BKM and starring Yilmaz Erdogan, Hazar Erguclu, Selma Ergec, and Kubilay Aka, had its own screening at the Palais during the first day of the market, generating very good comments among attending buyers.
Regarding the new thing that the executive adds to the strategy that Kanal D was already doing, Tatoğlu said: ‘one of the objectives, apart from continuing what has been done well at Kanal D, is to generate more sales on streaming platforms. I see that there is potential to develop our products in the AVOD and FAST market, so I identify great opportunities in these segments. We already have Kanal D International, which is moving very well in the market where it is available, but there are still many more veins to exploit. We want not only to extend but to sophisticate, that is, to make more intelligent actions’.
In addition, the executive mentioned that other businesses that she hopes to explore are within the development segment, sales of fiction formats and getting into co-production projects.
