LA Screenings 2024 -till last week in Los Angeles, USA- is the event where Hollywood studios introduced their new series and films to worldwide buyers. PRENSARIO has attended 3 ‘independent’ days for Latin America and then 5 ‘major’ journeys for all the regions. The final sensation? Content has two axles of evolution: one progressive, because digital, multiple-screens, social media, on demand, live streaming, IA, came for ever; but too, other pendular, because business often returns to traditional pillars, in genres (procedurals) in partners (free TV) incomes (advertisement) and business models: the ‘major’ international distribution is firmly back (vs. OTT exclusivity). Who knows to move better among these twists, will make difference.
This year there have not been big announcements of product openings. Just Paramount stressed in its screening, that top series as Kevin Costner’s ‘Yellowstone’ or Harrison Ford’s ‘1923’ have been moved from Paramount+’s exclusivity to distribution. Amazon MGM has reached already 60 Amazon Originals available for distribution, half movies and half series; these, from 16 titles in May 2023 and 32 in last October.
About WBD and Disney, the referents in exclusivity, it was more important what they’ve connotated than said. Disney organized back last Tuesday a party for buyers for the first time since Disney+ launch, and gave distribution the central role it had years ago: ‘Our product moves through windows from platforms to Pay TV and free TV’, it was told during its screenings as if it was an obvious thing.
