LaFlia gets a new position in the international market
Federico Facello, CEO
LaFlia Contenidos, the important Argentinean production company headed by Marcelo Tinelli, starship TV host in South America, handles for Mipcom important news facing the international market: it has made an alliance with Banijay Rights (UK) to create a production hub in Buenos Aires for All Together Now, the big talent show; it has opened an office in Spain to develop projects in Europe; it has a big fiction project with an important global platform; and it carries many new contents, for fiction and entertainment, to push in Cannes.
Federico Facello, CEO of LaFlia: Together Now, that we called Canta Conmigo Ahora, is an unique production venture, very difficult to find in other territories of Latin America. It includes 100 celebrities as judges and combines talent show with reality. We’ve prepared a huge production set and the alliance with Banijay is to produce versions of the program for many other countries of the region and the world, with their direct support’.
‘The opening of the European office is very important for us, because it lets develop local and regional projects with a different approach. We want to get in touch with main European broadcasters and producers, starting in Spain. There are few production companies with our expertise producing years and years of primetime big projects, especially for free TV but also for streaming platforms’.
‘With this ‘European’ move, we are bringing to Mipcom a unique slate of new contents, looking for partners and alliances. We have for instance Home Sweet Home, bricolage reality, Super Super, a game show based on Fremantle’s Supermarket Sweep and Canta Conmigo Ahora. Most of these products are already aired on different free TV channels’.
The wide LaFlia offering also includes: Corte y Confección, fashion reality very successful in Argentina; Super tienda, game show; Odisea Patagonia, survival reality show; Novio por hora, fiction comedy 8×30’; KM 0, science fiction, 6×45`; La toma, young drama 8×45’; Anton, young dramatic comedy 8×45`; Ophelia, physco thriller, 10×55`; Encrucijadas, dramatic comedy, 10×55’.a
‘Canta Conmigo ahora’, big production project in Argentina based on Banijay’s ‘All together Now’
About La Flia
LaFlia is an audiovisual content producer created and led by Marcelo Tinelli and based in Argentina.
The company specializes in the development and comprehensive production of its own content for television and third-party formats. In addition, it offers post-production, advisory and business plan planning services. He also carries out development of digital content and planning of digital marketing strategies, generation and administration of content in social networks.
In Argentina, LaFlia has the most important asset: the affective bond with the public, an audience that has been expanding over the years. The production company will continue to grow constantly, incorporating new family members (viewers, collaborators, stars) and generating new content to cheer and entertain people.
Sales Executive
