LA Virtual Screenings follows two traditions at the same time: on one hand, is a full worldwide event, as the previous Virtual Screenings May 2020 and VS Autumn 2020 editions. But on the other hand, these two first days have shown a predominance of Latin America, as the physical LA Screenings generates with a Latin independent market beyond the presentations of the major US studios to worldwide buyers.
Watching the attached graphic, we see that the LAVS market has already received people not only from North and South America, or Western Europe, but also good portions from Southern Asia, Western Asia, Eastern Europe, etc.
The panels and testimonials of VS Next are a good engine for bringing people from the regions which are developed there. Yesterday it was launched the Turkish showcase, and the attendance from Turkey and MENA had one of the main growths.
In the main article of the daily newsletter, we also see many buyers from non common regions that have already entered the market. We have for instance Zee EEL (India), Israel Broadcasting Authority (Israel), Nippon TV Network (Japan), Etisalat (UAE), Youlook.tv (UK), VietbaMedia (Vietnam). If the evolution of the first two VS events happens again, we’ll see more European and Asian buyers coming the following days, taking the percent of Europe to more than 30% and Asia to more than 20%. Let’s see.