As we were stressing since the beginning of LA Virtual Screenings, the VS sections play a key role for the performance of the whole VS platform, because they generate strong traffic towards the booths and their contents.
The attach graphic of LAVS Day 1, shows that beyond booth activity, there are a lot of screenings and views generated outside. VS Billboard –the recommended product sections– has been particularly successful this first day, generating 264 screenings that must be added to the 990 booth ones –about a third portion extra. And adding the panels and conferences of VS Next, the amount grows almost 50% above the original booth screenings.
Another example is the VS Browser and filters, which lets automated searches of titles, genres, origins, etc. This tool was used by 10% of the participants the first day, with very specific aims: from 80 requests, 36 were for Kids & Family Live action, 22 for Kids & Family Animation and then 16 searched ‘Latin America’ and 10 searched ‘Europe’. This tool is logically used for more niche than mainstream segments.
VS Next at VS Autumn 2020 generated 26% of the views, while all the complementary sections together got almost 60% of the views, vs the VS Market which kept +40% of the activity. When you have many environments to visit, the experience is richer for sure.
