Mediaset Distribution, the sales arm of Mediaset Group, is heading to MIPCOM (Cannes, 17-20 October 2022) after two years of hiatus with a successful format: Back to school.
Claudia Marra who handles the international format rights of Back to School is happy with the further development of this show, recently aired by SAT.1 in Germany with a very good audience share 9.6% in the commercial target group and 1.5mln viewers.
Back to school is a family show, explains Marra: In each episode four celebrities face a real elementary school exam. They are tested on one subject they have prepared during a summer camp, as well as a surprise subject. During the summer camp, real students become ruthless teachers for the celebrities’.
‘At the moment we are in discussion with several other key markets, like US, Spain, France and Belgium. I really look forward to Mipcom where I am sure other option will be closed’, added Marra.
Furthermore, Mediaset Distribution is offering its scripted slate of series starting with Justice for All, broadcast by Canale 5, starring Raul Bova and Rocio Munez Morales. The first episode won the prime time slot with 3.7mln viewers with an audience share of 20.7% and ending with the huge classical library of period drama series and more.
