Merzigo, the technology company that has developed proprietary digital tools to offer a range of innovative services to broadcasters, producers and distributors, is determined to maintain its dynamic and dominant position in the AVOD and FAST industry throughout 2024.
With a focus on expanding in the U.S. and Western European markets, and a strong dedication to delivering exceptional quality, the company is participating at ATF to expand its global partnerships, utilizing best available tools and actively exploring new opportunities.
‘We are the official partner of Youtube and Meta for content monetization worldwide. We are monetizing content from major studios, production companies and broadcasters with original and localized versions worldwide. We currently manage more than 750 channels with more than 9 languages for different territories’ said Yigit Dogan Celik, chairman of Merzigo.
For this operation, the İstanbul-based company assigns dedicated teams to each of its accounts, ensuring optimized workflows and providing customized solutions that meet the specific content needs of its partners. ‘We are proactively protecting our assets from piracy and adapting our strategies based on data insights to optimize our partner’s revenues. At this stage, we are well prepared and confident in our ability to succeed in all aspects of the AVOD industry’ added Yigit Dogan Celik.
Merzigo has collaborations mainly local and focused on Europe, America and Asia. Among these, the most preferred content tends to be series, especially long-running dramas, and action movies. However, the company continues to monetize major and well-known titles across all genres.
Recently, Merzigo renewed its agreement with Disney for the entire Fox catalog. They also partnered with Fremantle for their world-renowned Got Talent Turkey franchise, and signed a global partnership agreement with Medyapım, one of Turkey’s leading production companies.
‘We are pleased to announce new agreements with Doğuş Medya Group and BKM in Turkey, covering their entire catalog. We have also expanded our previous agreement with Big Media to include more titles, a partnership we are looking forward to’ closed Yigit Dogan Celik.
