Established itself as a significant player in the animation industry, the Paris-based company MIAM! animation, founded eight years ago by Hanna Mouchez, continues its path across this year’s content events. At Annecy / MIFA, the company is participating across its development, production, and financing verticals.
Constance Roboam, head of brand and communication at MIAM!animation, talked with Prensario at the market, where shared her insights and expectations for this year’s MIFA market. ‘We have a strong lineup of content; we want to do shows that impact the audience. We want to share our values, ecology, feminism, and well-being, which are essential to us’, stated.
With an eight-person team at MIFA, MIAM!animation aims to sell their content, discuss their studio’s capabilities, and showcase their advancements in real-time CGI technology.
Roboam also highlighted the excitement surrounding the company’s latest releases. Our Summer of Freedom, a series currently competing at the Annecy Festival, is one of the main titles. The six-episode series, produced by Darjeeling, tells the story of a girl in Algiers during the pre-independence era of 1954. The plot follows her and three local children as they strive to rescue her unfairly arrested brother, delivering a narrative rich with universal values. ‘It’s an adventure TV series that conveys universal values. It’s a really lovely series’, remarked the exec.
Additionally, MIAM!animation has its own series in production, The Tinies, commissioned by Canal+ and VRT. The first episode is set to debut at MIPCOM next October, with the entire series slated for release in September 2025. The series is currently in the production stage, with careful planning guiding its development.
Reflecting on the state of the animation industry, Roboam acknowledged the difficulties posed by market instability. ‘It’s a bit special for me because it’s my first MIFA with MIAM!animation, but the year is a bit tricky for the whole animation industry; with all the French and international television market instability, it’s a bit difficult right now’, she explained. In response to these challenges, the company is committed to producing fewer but higher-quality projects, aligning with their ecological values.
The executive emphasized the company’s dedication to reducing their carbon footprint through the use of real-time CGI, which significantly cuts down rendering time and promotes eco-friendliness. ‘We want to focus on doing less but better, less content, but better because we want to have an impact on the ecology. For that, we specialize in real-time CGI because we want to work on our carbon footprint to reduce it as much as we can using real-time CGI to reduce rendering time and become eco-friendly’.
